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NOW THAT'S RICH

Our Manifesto

In defense of the indefensible

Welcome to Now That's Rich. We exist because the world has produced an incredible volume of items that absolutely no one needs, but someone, somewhere, will inevitably buy.

You are likely here for one of two reasons:

  1. You have entirely too much disposable income and a burning desire to alienate your heirs.
  2. You derive a sick, voyeuristic thrill from observing the grotesque excesses of late-stage capitalism.

We cater to both. We scour the depths of the internet, luxury boutiques, and the fever dreams of eccentric designers to curate a collection of the absurd, the beautiful, and the profoundly overpriced.

Our Promise

"We will never show you something practical. If it solves a real human problem efficiently, it has no place here."

A Note on Our Operations

Yes, we use affiliate links. When you purchase a gold-plated paperclip via our site, a tiny fraction of that transaction funds our server costs and our own crippling addiction to artisanal espresso. We thank you for your service to our vanity.